The story · 2014
The story of Veggie Sneak Pouch
Veggie Sneak Pouch looked like an ordinary fruit snack and secretly packed spinach, carrots and beets inside. It came with a twist cap that tiny hands could open. Parents bought them by the case, and kids slurped them on the go without asking questions. Every car seat had a forgotten half-empty pouch lurking somewhere.
The pouch mascot was a sneaky carrot in sunglasses and a trench coat, which kids found hilarious.





