The story · 2004
The story of Ripple Rally
Ripple Rally came in a see-through bottle twisted like a cresting wave, filled with a blue so bright it looked computer generated. The flavor was called Screensaver Blue, which tasted like blue. Every soccer mom minivan had a case in the trunk. Kids drank it after gym class and then compared how blue their tongues were in the locker room mirror.
Holding a bottle up to the sun made the whole room ripple blue, and kids called it the screensaver effect.





