The story · 2016
The story of Swirly Poo Plush
The Swirly Poo Plush turned the silliest emoji into the most giftable toy of the year. It came in brown, rainbow and glitter gold, all with the same goofy grin. Kids threw them at siblings, hugged them at night and used them as pillows on car trips. Grandparents never understood the joke.
The glitter gold version was the most requested birthday present, and nobody thought that was strange at all.





