The story · 1997
The story of Shred Fuel
Shred Fuel came in a grape purple can splattered with neon paint drips and skateboard wheel tracks, and the commercials were all skateboard tricks, guitar riffs and shouting. It was just a really sour citrus soda, but holding one made you feel like you could land a kickflip. Skate park kids left empty cans lined up on the ledges like trophies.
The pull ring on every can was bent into a tiny skateboard shape, and kids collected them on shoelaces.





