The story · 2015
The story of Snail Mail Sweets
Snail Mail Sweets made the mail exciting again. Every month a pastel box arrived with a dozen candies from faraway places, plus a little card explaining each one. The real event was the unboxing video. People filmed every crinkle and reaction, ranked each candy on camera, and sometimes taped the box shut again just to film it twice.
Fun fact
The one candy everybody hated each month became the most talked about, which was probably the plan.
