Retsy Series 1 · Card 1087 · 10-BRK

Sold Out by 12:07

Wear your breakfast. Limited quantities.

A limited release of hoodies and socks featuring cereal mascots, which sold out online in minutes.

Card no.: 1087 of 1,280
Set: 10s Cereal & Breakfast · 10-BRK
Year: 2019
Type: Limited-edition mascot apparel
Found at: Online shop at noon
Cost back then: $45 a hoodie

Rip a pack Find it in the checklist

Nostalgia7/10

Hype9/10

Weirdness5/10

Trade value8/10

The story · 2019

The story of Sold Out by 12:07

The announcement went up at noon, and by 12:07 every hoodie was gone. Cereal mascots had become fashion, and a pastel hoodie of Juniper the unicorn sneezing sprinkles was the most wanted item online. Socks with tiny marshmallows covered every inch. People who got one wore it constantly. People who missed it refreshed the page for days.

Fun fact

A matching cereal bowl came with the first hundred orders, and those bowls never once held cereal.

Six finishes

187 copies of Sold Out by 12:07 exist

Sold Out by 12:07 comes in six finishes: 100 Base, 50 Holo, 25 Laser and 10 Gold copies, plus one Super Laser and one Misprint that exist exactly once. Every copy is minted to the wallet that rips it, with its own serial number.

Sold Out by 12:07, Retsy card 1087 in the Base finish — **Base**100 copies · Common

Sold Out by 12:07, Retsy card 1087 in the Holo finish — **Holo**50 copies · Uncommon

Sold Out by 12:07, Retsy card 1087 in the Laser finish — **Laser**25 copies · Rare

Sold Out by 12:07, Retsy card 1087 in the Gold finish — **Gold**10 copies · Very rare

Sold Out by 12:07, Retsy card 1087 in the Super Laser finish — **Super Laser**1 copy · 1 of 1

Sold Out by 12:07, Retsy card 1087 in the Misprint finish — **Misprint**1 copy · 1 of 1

10-BRK

More from 10s Cereal & Breakfast

Sold Out by 12:07 is one of 32 cards in the 10s Cereal & Breakfast set. Here are the other 31.