The story · 2017
The story of Bubblegum Instant Cam
Just as everything went digital, the Bubblegum Instant Cam made film cool again. It came in mint, blush and baby blue, and it shot little prints that developed in your hand. Teens strung photos on fairy lights above their beds. Film packs cost a fortune, so every shot felt important, and every blurry one felt like a betrayal.
Party guests lined up for one print each, then argued for ten minutes about who looked weird in it.





