The story · 2006
The story of Now With Whole Grain!
Now With Whole Grain! appeared on every cereal box at once, in a bright green burst near the corner. Parents felt better instantly. Kids noticed the marshmallows were exactly the same size and the milk still turned blue. The mascots looked slightly healthier, maybe, and one even started jogging in the commercials.
Kids held taste tests between old and new boxes and declared that whole grain tasted exactly like a green sticker.





