The story · 2007
The story of Secret Website Code
The code was hidden under the inside flap, and you had to tear the box open carefully to find it. Then came the race to the family computer. The code unlocked a new level of the cereal's online game, or a mascot wallpaper, or once, a tiny animated dance. Kids treated the codes like gold and traded spares at school.
Fun fact
Typing a capital O instead of a zero was the most common breakfast heartbreak of the decade.
