The story · 2015
The story of Twelve-Minute Unboxing
Nobody expected watching strangers open boxes to be relaxing, but it was. Each video started with the shipping label, then the tape, then the tissue paper, described in loving detail. The actual item appeared around minute nine. Kids filmed their own versions with birthday presents while grandma waited, very patiently.
The most watched part of most unboxing videos was the exact moment the lid lifted, replayed again and again.





