The story · 1993
The story of Flannel Flakes
Murph the raccoon wore a flannel shirt, ripped jeans and a beanie, and he looked tired in every single commercial. He never smiled, he never shouted, he just said the flakes were okay. Somehow that made them the coolest cereal on the shelf. Older kids bought them with their own allowance.
Murph cracked a smile exactly once on the box art, and only if you held the box upside down.





