The story · 2004
The story of Red Carpet Crisp
Red Carpet Crisp was the chocolate bar for kids raised on award shows and celebrity magazines. The wrapper was mirror gold, and peeling it made a crinkle that sounded like camera flashes going off. Inside, crispy chocolate glittered with edible sparkle. Kids carried it down the hallway like a trophy, waving to imaginary photographers.
Holding the wrapper up to the sun bounced a spotlight onto the classroom ceiling, which teachers did not find glamorous.





