The story · 1987
The story of Chameleon Chew
Chameleon Chew came with a cartoon lizard named Shifty who wore a different color on every wrapper. The gum started green, went yellow, blushed pink and finally settled into a gray-purple nobody could name. Kids pulled it out to check the color every thirty seconds, which teachers did not appreciate at all.
Blowing a bubble at the exact moment it changed color was said to grant one wish, limited to snow days.





