The story · 1991
The story of Up, Over, Again!
Coach Dina Valdez could do a turn step, a knee lift and a hand clap in one move, and nobody watching at home could. The plastic step platform came bundled with the tape, and families kept using it for years as a stool or a TV stand. Her shout of 'Up, over, again!' echoed through living rooms and gave the tape its name.
The neon gym set was later reused in a cereal commercial, still covered in sweat towels.





