The story · 2003
The story of Attitude Baby Tee
Attitude tees said what you were not allowed to say out loud. Glittery iron-on letters spelled out slogans like Allergic to Homework, Born to Nap and Princess of Snacks. Teachers rolled their eyes, grandmas laughed, and little sisters begged to borrow them. The glitter flaked off in the wash and turned up on everything you owned.
The best-selling slogan at one mall kiosk was Too Cool For Cursive, sold out every August.





